Joanna O’Brien, the face behind Juwel, was born and bred in England. After training at The London College of Fashion and working in the industry, she  unexpectedly found herself working in jewellery design.
 
In 1996 Joanna decided to travel and finally ended up settling in Australia where she now resides in QLD. In 2009 after many years of jewellery making, Joanna felt a change was in order, went back to her roots and started to sew again.
 
With a passion for colour and a curiosity to see how different patterns and shades work together she began to combine unique fabrics to create limited edition handbags. With the more recent addition of fine leathers her range is one of quality pieces that bring you a little bit of luxury with distinct style.